What does marketing actually look like in the Finger Lakes right now?
We’re taking stock of how Finger Lakes businesses approach marketing in 2026 — what’s working, where the gaps are, and how owners are thinking about the road ahead. It’s 12 questions and won’t take more than 5 minutes, tops. Responses are anonymous, and everyone who participates gets the final findings report.
5 minutes, tops
Anonymous
12 questions
Question 1 of 12
Which best describes your business?
Choose the option that fits most closely.
Question 2 of 12
How many people work in your business?
Include yourself and any part-time staff.
Question 3 of 12
Who primarily handles marketing for your business today?
Question 4 of 12
Which marketing activities is your business currently doing?
Select all that apply.
Question 5 of 12
Roughly how much does your business spend on marketing per year?
Include tools, ads, freelancers, and agencies — but not your own time.
Question 6 of 12
What are your biggest marketing challenges right now?
Click to select your top 3, in order of importance.
Question 7 of 12
Overall, how satisfied are you with the results your marketing is producing?
Very dissatisfiedVery satisfied
Question 8 of 12
How familiar are you with AI tools that could help with marketing?
Things like writing content, analyzing data, automating emails, or building chatbots.
Question 9 of 12
Which best describes your business's current relationship with AI tools?
Question 10 of 12
How open would your business be to working with an outside marketing consultant in the next 12 months?
Not at all openActively looking
Question 11 of 12
If you were to bring in outside marketing help, which model would appeal most?
Question 12 of 12
What's the one marketing challenge you'd most want solved in the next 12 months?
No right or wrong answer — just be honest.
Almost done
Want the findings — and a shot at a gift card?
Drop your email and we’ll send you the full results when they’re published. We’re also drawing 3 winners of $20 gift cards to local Finger Lakes businesses from participants who share an email. Completely optional — your survey responses remain anonymous either way. No purchase necessary. One entry per person.
Thank you
You’re in. We’ll be in touch.
We’ll share the full findings with everyone who participated once the survey closes. In the meantime, if you know another Finger Lakes business owner who’d have useful things to say, please send them this way.