Finger LakesMarketing

Better marketing. Faster.

We build AI marketing programs for small and mid-sized B2B companies. Scale and velocity without slop, built on your brand and technical expertise.

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What's changed

The competition is using AI to market faster. Some of it is even good.

Your fiercest competitors are scaling their marketing with AI. Your customers are asking Gemini, Claude and ChatGPT for your products and services.

Competing now takes market knowledge, process expertise and effective use of AI. Not to create more noise, soulless content or cringe-inducing LinkedIn posts. To create effective content that reaches your customers where they are, at scale.

How it works

Your input goes in. Effective marketing comes out.

Product details, spec sheets, sales notes, brand guidelines and customer input go in. AI drafts at scale. Human expertise separates the value from the slop. Social posts, blog posts, sales collateral, website pages and process improvements come out. What goes in Product details Spec sheets Sales notes Brand guidelines Customer input Step 1 AI drafts, at scale Fast, plentiful and rough. Step 2 Human expertise Human taste and expertise separate the value from the slop. What goes out Social posts Blog posts Sales collateral Website pages Process improvements
Tailored to you

From full-service to self-serve.

Whether your marketing team is mature or nonexistent, we're set up to make sure you succeed. Where are you today?

We're building marketing from the ground upWe're running smoothly, just need to be more efficient
Building from the ground up

We build your marketing with you

No marketing function yet, or one that never got its foundations. We start with who you are and who you sell to, then build and run the program.

We doYou do
  • Workshops with leadership, product and sales to define positioning and messaging
  • Brand identity, voice guide and templates
  • Design and graphics as needed
  • An AI-assisted program built on those foundations
  • We run it; you approve what ships
See what each engagement includes →

More than a quarter century of solving exactly the headaches you're facing.

We know what works and what doesn't because we've run marketing and GTM from startups to the Fortune 100, and from technical B2B to trendy consumer products.

Let's chat